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Throughout my post-secondary educational experience, I have worked on several campaigns that implemented online marketing strategies. One of them was an online pilot campaign for Sobeys. The campaign was to spark customers’ interest to shop at the store again. My team and I decided to launch a cooking show with selected winners and celebrity chefs cooking international food. This was planned with the intent to make the audience more culturally aware and also updated on the latest trends. The program was promoted through digital advertisements, social media, and email. Measurements were traced through Google Analytics and MailChimp.
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