Why it is important to do Information Interviews

You've probably asked yourself, "What do I want to be after college?" or along the lines of "What kind of jobs do I want to apply and participate in?". This is the where information interviews are handy. In class today, I learned that these are sessions where a student is able to have a one-on-one conversation with employer to gather insight on a certain profession. It is not a chance to have a job interview to get a position, though! Nor, it is a meeting to socialize.



My Information Interview Experience

I went to an Agency in Downtown Toronto with five other classmates to conduct an interview with a Media Buyer. He graduated from Sheridan College's Advertising and Marketing Communications program three years ago. We asked him questions regarding how he gained experience, what he learned along the way, and less importantly, how much he roughly gets paid. He was very professional and willing to answer any questions. According to the answers he gave me and my group, he started out with an large agency internship out of college, he learned to become more cost-efficient and outgoing to cope with th fast-paced nature of meetings and campaign executions.


Advice on approaching Information Interviews

To get the most out of your experience, you must:

  • Be professional

  • Ask reasonable questions about what they do in a workday and how they manage tasks

  • Ask for the range of how much they get paid (not the exact pay rate)

Good Luck!

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